North Star

A Marketing Blog from the North Star Team
BE AMBITIOUS
“MAKE NO LITTLE PLANS: THEY HAVE NO MAGIC TO STIR MEN’S BLOOD.”
From: FastCompany.com Expert Perspective
Words uttered by Daniel Burnham, the Chicago architect whose vision recreated the city after the great fire of 1871.

BE AMBITIOUS

“MAKE NO LITTLE PLANS: THEY HAVE NO MAGIC TO STIR MEN’S BLOOD.”

From: FastCompany.com Expert Perspective

Words uttered by Daniel Burnham, the Chicago architect whose vision recreated the city after the great fire of 1871.

Products go through a natural life cycle as shown in the product life cycle graph above. Marketing strategies differ at every stage in a product life cycle, but are also influenced by industry life cycles and growth, as well.

Products go through a natural life cycle as shown in the product life cycle graph above. Marketing strategies differ at every stage in a product life cycle, but are also influenced by industry life cycles and growth, as well.

Adizes has an interesting assessment tool that will show you where you are on their Organizational Lifecycle Chart.  Check it out at www.adizes.com and use their assessment to drive your marketing strategies.

Adizes has an interesting assessment tool that will show you where you are on their Organizational Lifecycle Chart.  Check it out at www.adizes.com and use their assessment to drive your marketing strategies.

Encouraging News from Harvard Business Review

Harvard Business Review, in The Daily Stat, reports that U.S. consumers’ debt burden is shrinking. Write-offs, foreclosures and low interest rates have driven Americans’ debt obligations down from 14% of disposable income in 2007 to 10.9% at the end of 2011; the lowest point since 1994, according to The New York Times.  Consumers thus have more money to spend on other things. That may be one reason for the recent strength in retail sales, the newspaper says.

Source: Debt Burden Lifting, Consumers Open Wallets a Crack

Just noticed that since you’ve been blogging your Social Media Traffic has increased!!!

Just noticed that since you’ve been blogging your Social Media Traffic has increased!!!

If you do the best you can, the future will take care of itself. - George Mitchell

Building Customer Loyalty - Part 4 of 4

Our final “Tip” on examining your current efforts in building customer loyalty:

The Unexpected Visitor:

Building loyalty is all about communication and relationships.  Instead of the same salesman every visit, schedule an unexpected visit from the President, the CEO or the Plant Manager.  Allow your customers to get to know your people better and they’ll be more loyal.  Remember, people buy from people, not corporations.

Remember, your greatest customer opportunity may be right in your own database - your customers.